Cambridge postcodes behave like separate towns. CB1 is the station, Cherry Hinton and the east towards the airport. CB2 is Trumpington, the south and a lot of the newer flats. CB3 is the west, Newnham and the roads out towards Coton. CB4 is Arbury, King's Hedges and Chesterton. CB5 is Abbey, Barnwell and the river side. People also search Milton, Histon, Impington, Great Shelford, Sawston and Cambourne. Northstowe and Eddington added a newer set of searches from people who will not type "Cambridge city centre".
The work is a mix of older rented houses, college-adjacent lets, and new build. Trumpington Meadows, Eddington and the CB4 estates all produce electrical, heating and plumbing searches, but the wording is the neighbourhood. Landlords search too, often for a fast callout rather than a project. That is a different Google Business Profile category and a different page from a kitchen refit.
The competitor gap on "SEO Cambridge" and "Cambridge SEO" is a pile of agency sites with a city paragraph and no trade detail. On trade searches the map pack is directories and firms whose site says Cambridgeshire once. Few pages mention King's Hedges, Cherry Hinton or Chesterton. Photos are logos. The result is a searcher who cannot tell who actually covers their street, so they tap the listing that answers.
We are not a Cambridge design agency. We set up the Google profile, the neighbourhood coverage and the missed-call text for trades. The county overview is on the SEO Cambridgeshire page. The monthly SEO and follow-up plan is £470. A new site is not the starting point.
Questions people ask
Is Cambridge SEO only for agencies?
The phrase is full of agencies. Trade searches are separate: plumber, electrician, heating, plus a neighbourhood. That is the work we do.
Which areas should a page name?
The CB postcode you cover, in words: Trumpington, Cherry Hinton, Arbury, Chesterton, plus villages such as Histon or Milton if you go there.
Do I have to be based in Cambridge?
No. You need to serve the area and say so honestly on your Google profile. We are based in Colchester and work this patch for clients who want local SEO, not a rebrand.
More on this area: the local SEO areas list, SEO Cambridgeshire and the Cambridge guide. We are based in Colchester. Plans are on the pricing page. For a look at your current site and Google profile, use the contact form.
Free review for Cambridge
Tell us the trade and the towns you cover. We reply the same day.
Ask for a free review