More enquiries for your trade business — done for you
- Local SEO that ranks you on Google in your area
- Automated follow-up so enquiries never go cold
- We build it, run it, and manage it for you
- No contract — cancel any time with 30 days notice
- All your data stays yours, always
FAQs
What exactly does SiteToLead do?
We help UK trade businesses — plumbers, electricians, roofers, builders, and similar — get a consistent flow of local enquiries through Google. We handle the SEO so your business shows up when people search locally, then we set up automated follow-up so those enquiries don't go cold while you're busy on a job.
How much does it cost?
We charge a fixed monthly fee — no usage charges, no hidden extras. Website builds are quoted separately as a one-off. The exact price depends on your setup. Book a free call and we'll give you a straight answer based on your situation.
Is there a contract? Can I cancel?
No long-term contract. We work on a monthly rolling basis. If you want to stop, give us 30 days notice and that's it — no questions, no penalty, no retention calls.
Do I need to already have a website?
No. We can build one as part of the setup, or work with your existing site. If your current site is holding you back, we'll tell you honestly and quote a rebuild. If it's fine, we'll optimise what you have.
How long before I start seeing results?
SEO is not instant — it typically takes 2–4 months to see meaningful movement in local rankings. Most clients start seeing new enquiries within 6–10 weeks. We'll set realistic expectations on the call and won't take you on if we don't think we can deliver.
What trades do you work with?
Primarily construction and trades: plumbers, electricians, roofers, builders, scaffolders, painters and decorators, joiners, flooring fitters, plasterers, glaziers, landscapers, cleaners, and similar. If you're not sure whether you qualify, just ask — we'll tell you straight.
How is this different from Google Ads or paying for leads?
Google Ads stop the moment you stop paying. Buying leads means competing with four other tradespeople for the same job, and the lead often doesn't remember who they contacted. SEO builds something you own — a consistent stream of people searching specifically for what you do in your area, coming directly to you.
What is lead automation and do I need it?
Lead automation means when someone fills in your contact form or calls and doesn't get through, the system automatically sends a follow-up text or email within minutes. Research shows that most enquiries go with whoever responds first. If you're on a job site and can't pick up immediately, automation keeps you in the running without you having to do anything.
What's included in the monthly fee?
Local SEO management (rankings, content, Google Business Profile), lead automation setup and management, a CRM dashboard so you can see all your enquiries in one place, and direct access to us when something needs changing. No upsells, no add-on charges.
Do you work with businesses outside Colchester?
Yes. Our clients are across the UK. Local SEO works for any town or city — it's about ranking in your specific area, wherever that is. We're based in Colchester but work with trades in London, Manchester, Bristol, and everywhere in between.
I'm already getting plenty of work through referrals. Why do I need this?
Referrals are great but they're unpredictable. One slow season, one referral source dries up, and you've got nothing in the pipeline. SEO creates a second stream that runs in the background and doesn't depend on any one person recommending you.
What if I'm already ranking well on Google?
Then we'll tell you that on the call. If your SEO is genuinely in good shape, we won't push you into something you don't need. We might still be able to help with follow-up automation, but we're not here to sell you something for the sake of it.
Who do I actually speak to when I have questions?
Us — directly. No ticket system, no offshore support team. Replies same day, usually within a few hours during working hours. You can also call or WhatsApp.
Do I own my leads and data?
Yes. Every lead, every contact, every piece of data belongs to you. You can export it any time. If you leave, everything comes with you — we don't hold anything hostage.
What happens on the free call?
It's 30 minutes. We look at your current setup — website, Google presence, how you're getting enquiries now. We tell you what's working, what isn't, and what we'd actually do. You'll get a straight answer on whether we can help and what it would cost. No hard sell, no pitch deck.